By Jacob Grossman (@TorahBlogR)
1- Facebook is undergoing a process of transition favoring the use of pages for organizations, companies, and communities to interact with followers. Therefore, if you want to create a facebook account for someone other than yourself, then don’t make a profile or group- make a page. (Thanks, @DavidYarus) 

2- Never spam on social networks by sending broad messages out to masses of people that have not indicated an interest in the topic 

3- Make sure that you are providing value to your followers/friends. Only self-promote your website, etc. perhaps 1/10 times that you engage with social media (Thanks to @Weinberg81 for that one)

4- There are a number of free applications that teachers can use in the classroom to make tests, create surveys, and share resources after class time as ended. One great tip I learned from Rabbi Emerson is that we can choose to spend class time on the ‘fun stuff’ (games, activities), and save lectures for after class by recording them.
    Envision a class trip to Israel where a Day School educator records a video of the students, say, singing 'Hatikvah' at the Western Wall. Just think of the possibilities if the rest of the family can watch that video ten minutes later, and how wellt
(Thanks, @dovemerson)

5- On a related note, make sure to look beyond Facebook and Twitter! There’s a number of other sites to interface with that are more esoteric than Foursquare, LinkedIn,  and Stumbleupon, as well. 

6- The ways in which people interact with technology vary greatly by age, in a number of nuances ways that we do not understand intuitively. Therefore, keep up with the work of researchers that track trends in order to relate to the generation represented by the age group that you work with. See Mashable, for example- they even have an app for Iphone. 

7- The extent to which your status, etc is distributed on Facebook to a broad swath of your friends is through an algorithm known as Edgerank. It is determined multiple factors, such as who you interact with regularly. In order to increase it, ask friends to ‘comment’ and ‘like’ your posts. 

Really super excited about a conference I am going to tomorrow in Connecticut- Youthcon 2011!!! 

Its boasts an extremely impressive list of speakers from all over the Jewish education world. I even printed new business cards for this! Hopefully will write up a report soon to keep ya'll updated. 

Much love, 
Hey all     BS"D 
I just got home from the Heart to Heart leadership summit!! Here is a quick preliminary report, possibly to be followed up on..
Heart 2 Heart is destined to succeed because they've got "it" right. Thats why I choose to associate with them. What is "it," for a Jewish organization devoted to making campus Jewish life more inclusive?

It's the opposite of "kiruv. "gone wrong.  BTW huuge disclaimer here- there are many righteous people who are self- labelled "kiruv professionals." I just want to point out why the word is potentially hazardous, and how Heart to Heart avoids the pitfalls associated with the term. 

Why do people distrust "kiruv"? I think part of it is that at times those doing the noble work of saving the Jewish people from its hemorrhaging numbers R"L are not properly trained. They think, tragically, that encouraging Jewish involvement means doing what ever it takes to change people. 

The Gerer Rebbe once said that he spent years at the beginning of his leadership trying to change his region. After a decade, it was a complete failure 
Then, he tried to change his state. Ten years of pushing and pushing failed to bear fruit. 
Then, his dice. 
Finally, he decided to change himself. After that, he saw that his family, state, and entire region were changed as a matter of course! 

It's all about cultivating a humble mindset- making sure that we are doing this for the right reasons .......

When you are trying to mold people to fit your image, thats one slipperly slope! Furthermore, when Baalei Teshuva are giving up all of their former hobbies, it's a sure warning sign. Maturity, and Ahavat Yisroel, means recognizing that we are not here to change people, but rather to be there for them. Physically and Spiritually- whatever they need. This changes the focus from us to them, and paradoxically makes us more successful in encouraging them to take up a more Jewish lifestyle. 

At the summit, one session coordinator tried to force us to answer "yes or no, is our goal to make people Observant?"You can guess what happened next at this meeting of around 15 wonderful yidden....they had upwards of around 40 opinions on the subject. We never got around to answering the question- and I am still not sure whether it ought to be answeed in a black-and white fashion. 

But I learned something valuable about myself from the experience- that when push comes to shove, if i really, really had to pick, then the answer is a simple and resounding...

How can I say this??What a chutzpah, right?  
First off, what is the Torah source that we should engage in actvism? We derive our scriptural justification, in part, from "You shall love your fellow as yourself." So Hashem wants us to help one another, to desire for them the same things that we wish for ourselves. And we all agree that giving opportunity and motivation to do a mitzva is infinitely valuable to those that we help. 

But who says our goal is to make them observant?!!! Number One, its not realistic in most cases. At a Shabbat dinner or class, we need a short-term goal that stands on its own merit. Like doing an infinite mitzva of Hashem while providing a positive Jewish expereince to counteract years of cumulative Hebrew School trauma. The Rebbe always said that its not all or nothing, after all. 

Second, part of maturity means recognizing that we cannot ram our lifestyle down the throats of others. It spans the gap between the twin nadirs of impracticality and immoral conduct. When was the last time that you saw an abraive argument on politics or religion end in concession? With a communist acknowledging the superior reason of a libertarian, leaving their commune, and becoming an investment banker? Its not realistic, nor even desirable. It flies in the face of recognizing the value of another's perspective. And it sets two egos against one another, instead of encouraging mutual acceptance and fostering community. 

I think that the Lubavitcher Rebbe's counsel is pertinent here- when he talked about the flaw inherent in the phrase "kiruv rechokim"(bringing close those who are far). He said something like- "Who are we to say that we are close and they are far?!" 
"Kiruv" is a harmful term because it implies two disparate planes of existence-that it is somehow our duty to help others up to our madgrega. Now THAT is what I call a chutzpa! 

Do we have any idea how valuable it must be to Hashem when a "secular" Jew comes to shul once a year on Yom Kippur?!!! He must be overjoyed! Really puts my own tefillot(prayers) in perspective. The truth is, we use words like "Orthodox" and "Observant" cheaply. Almost nobody is without sin. The truth of the matter is, we are all on a journey. Some simply have more Jewish education, which just makes them more responsible for their actions. But we cannot ever judge anyone accurately- only G-d can. We don't know how much effort anyone is putting in relative to the other, and never will. 

So to wrap up for the evening....The Jewish people are absolutely and inherently one. The dichotomy of "observant" and secular" is false- every Jew does mitzvot, and has a soul. And no one knows who is trying harder. 

indoctrinating people so that they will fit our images of who they should be (which tends to look a lot like ourselves)= dangerous

Welcoming Jews into halachic communities, encouraging them to do mitzvot without judging ==G-dly!! 

And keep in mind the following phrase- a Jew, 
Is a Jew, is a Jew, is a Jew, is a a Jew. 
Have a Wonderful Week!!!  

ps make sure to check the TorahThoughts blog frequently for some words of Torah that emphasize the above themes!!And add your comments. 
Heart 2 Heart Summit this Shabbos!
I am so excited about the annual summit for my friend Hart Levine's groundbreaking orgnaization, Hear2 Heart, to be held this Shabbos in Englewood, NJ. There will be seminars, Torah learning, and networking. I can't wait to meet the people that make this organization such a success! Also, I just found out that I will be speaking about my experiences helping organize a Shabbaton with their organization at Dickinson College as a senior!! 

Here is their blurb about the weekend's events: 
"Join college students from campuses across the country for a weekend of leadership, learning, and community-building!

Whether you're a campus leader, an incoming college student, or anyone else who is involved or interested in Jewish campus life, it is our pleasure to invite you to the first ever Heart2Heart Leadership Summit! This summit will provide the means and space to inspire and train you to have a greater impact on Jewish life at your campus, connect and network with fellow Jewish college students, and foster the growing movement and ideas of Heart2Heart." 

As you can tell, this is right up my alley! For more details, visit 
and keep a look out for some pics of yours truly! 

check out an old video of mine from college at: